As CMO for Genesis B-M, Judith serves as head of marketing and new business development. Judith works closely with individual practice chairs and the Genesis B-M leadership, as well as affiliates in the Asia Pacific region, to plan and execute marketing and client growth strategies. Judith also serves as a global liaison to Burson-Marsteller affiliates serving multinational clients who are in need of public relations strategies and implementation in India.
Prior to joining Genesis B-M, Judith was vice president at Direct Impact, a grassroots communications firm based in Washington, DC and a wholly-owned subsidiary of Burson-Marsteller. Judith worked across practices within Burson-Marsteller to advance and facilitate integrated client services. Judith developed and implemented numerous grassroots outreach campaigns targeting state and federal policy makers, consumers and other key stakeholder groups for a variety of clients including corporations, national and state level trade associations as well as government agencies.
Judith’s experience includes community outreach training for client executives and corporate leadership including the National Association of REALTORS® and Ford Motor Company. She specialized in counseling clients on developing uniquely tailored communications strategies for engaging and mobilizing employees, third party stakeholders and hard-to-reach audiences.
In addition to new business development and client services, Judith was a key player in Direct Impact’s global expansion to Canada in 2010 and the United Kingdom in 2011.
Judith is a native of the Washington, D.C. area and a graduate of Gettysburg College where she earned a BA in political science and Spanish. Judith has volunteered her time as a member of the Board of Directors and Executive Committee for the First Tee of Washington, D.C., a national non-profit organization dedicated to teaching kids life values through the game of golf.
