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Tuesday, October 29 • 3:30pm - 4:00pm
Practical Insights in Effective PR and Media Coverage

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The session covers:
  • How do you generate PR Buzz for your startup? 
  • When to go DIY route and when to appoint a PR agency? Benefits, challenges.
  • Shaping the story at the heart of PR for entrepreneurs.
  • Breaking into the media without breaking the bank.
  • How to be engaged in continuous and involved efforts for PR?
  • Redefining PR tactics, focusing on ones that produce the "right" outcome based on available resources.
  • Dos and don'ts in PR in this viral and connected world
  • Leveraging the coverage to multiply results.

Moderators
avatar for Judith Ostronic

Judith Ostronic

Asia Pacific Regional Director, Marketing and New Business, Burson-Marsteller
Judith Ostronic serves as Chief Marketing Officer (CMO) for Genesis Burson-Marsteller. A seasoned professional with over 18 years of experience, Judith brings expertise in communications, grassroots advocacy and government relations. As CMO for Genesis B-M, Judith serves as head of marketing and new business development. Judith works closely with individual practice chairs and the Genesis B-M leadership, as well as affiliates in the Asia Pacific... Read More →

Speakers
avatar for Anu Acharya

Anu Acharya

CEO, Mapmygenome
Anu is the CEO at "mapmygenome.in", an Indian genomics company providing a range of prognostics, diagnostics and brain wellness solutions. The prognostics range of products include Genomepatri, Oncomap and Cardiomap. The diagnostics products include the Sma-RT kit series for TB, Malaria, Thalasemmia, Dengue etc. | | Anu is the Founder of Ocimum Biosolutions. Ocimum combines its Bioinformatics products, reference databases, data... Read More →
avatar for Abhimanyu Ghoshal

Abhimanyu Ghoshal

Editor, ATB Magazine
Abhimanyu Ghoshal is a photographer, writer and musician based in Bangalore, India. He also fancies himself a traveler, street food gourmet and design connoisseur, but that's besides the point. He has been writing about design, technology and apps since 2011, mostly because he has forgotten how to code.
avatar for Lakshmi Rebecca

Lakshmi Rebecca

Director, Producer and Show Host, Red Bangle
Founded Red Bangle, a production house that makes great videos and is home to India's longest running online talk show: Chai with Lakshmi. This show is urban conversations over cups of chai; conversations that are relevant, sensible and insightful. Chai with Lakshmi is syndicated across platforms and has successfully completed three seasons.


Tuesday October 29, 2013 3:30pm - 4:00pm
Aura Vivanta by Taj, Yeshwantpur

Attendees (120)