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Monday, October 28 • 3:15pm - 4:15pm
Web Analytics for Customer Acquisition FULL

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Limited Capacity full
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The session covers:

  • Defining key metrics and KPIs based on your business goals.
  • Developing a strategy to 'Reach, Engage, Activate and Nurture'. 
  • Defining Analytics goals and using collected data to plan action steps.
  • Why and how to improve bounce rate of important pages? Where to focus?
  • Tracking micro-conversions for low traffic situations.
  • Understanding customers, how they are behaving and how to drive them to take actions.
  • Keeping track of website engagement (popular content and visitor flow).
  • Quick guide on split testing with Google Analytics.
  • Study of several use cases to drive home the concepts.


Speakers
avatar for Seby Kallarakkal

Seby Kallarakkal

CEO, Nabler
Our principal analyst Seby is the founder and CEO of Nabler. He has over 11 years of experience in the area of Internet marketing, Software development and Web analytics. He holds an Engineering degree from IIT Kharagpur and an MS in Software systems from BITS Pilani. He has over 15 years industry experience and has worked in various industries like Design, GIS, Software and Analytics. Seby loves all things Analytics and has been instrumental in... Read More →

Volunteers
avatar for Arun Agrawal

Arun Agrawal

Chairman & MD, Ebizindia Consulting
Arun Agrawal is a post graduate, gold medallist computer engineer from Jadavpur University of Kolkata. He has more than 27 years of industry experience in designing software and websites with high usability and friendliness. Arun is the Managing Director of Ebizindia Consulting Private Limited. Ebizindia provides consulting and implementation support for Internet marketing to businesses covering search engine and social... Read More →

Monday October 28, 2013 3:15pm - 4:15pm
Strategy-2 Vivanta by Taj, Yeshwantpur

Attendees (100)


Waitlist (66)